Company & Values

  • Who We Are

    Since 2018, we have been building an e-commerce company that deliberately operates differently: not trend-driven, not investor-driven, but quality and customer-driven. Over one million orders have already been shipped from our own warehouse to customers in Germany and Europe – every single package handled by our own hands.

  • Our Stance

    What we sell, we must be able to professionally represent and personally vouch for. We deliberately forgo short-term trends, anonymous import chains, and external pressure from investors. Our focus is on long-term quality and honest products.

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Founder & Responsibility

  • Two Founders, Clear Roles

    Behind our brands are Dustin Franken and Andreas Franken. Two founders with clearly distributed responsibilities and a shared attitude: for us, responsibility does not end with the sale.

  • Product quality is a top priority

    Andreas Franken is responsible for manufacturing, formulation, and quality. With over 29 years of experience in the development and production of paints, varnishes, glazes, and coating systems, he decides what is produced – and what is deliberately not. Marketing does not determine product quality for us.

  • E-Commerce with Substance

    Dustin Franken is responsible for e-commerce, brand, and customer communication. His focus is on scalable structures, clear assortment logic, and honest product presentation – for sound purchasing decisions instead of empty promises.

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Production & Logistics

  • Everything under one roof

    A significant portion of our products is developed, manufactured, stored, and shipped by us – all under one roof in Bad Salzuflen, Germany. Every product is physically with us; every order leaves our own warehouse.

  • Control Instead of Outsourcing

    Our own infrastructure gives us full control over quality, batches, and processes. We operate without anonymous warehouse logistics and outsourced fulfillment, where responsibility ends as soon as the goods leave the premises.

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Brands & Assortment

  • Our Brands

    For our own brands like LM Kreativ and Viva Décor, we take full responsibility – from formulation to quality assurance.

  • Featured Partner Brands

    In addition, we deliberately carry selected partner brands such as Greenhome, Colorplus, MyPaint, EcoClean, SneakerCleaner or Cosador. The cooperation is predominantly with German quality manufacturers and on a long-term basis.

  • Clear Assortment Principles

    Not everything that sells well belongs in our product range. We deliberately refrain from stocking trendy items, products with questionable ingredients, anonymous import chains, and compromising on quality for the sake of price or marketing.

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Price, Quality & Standards

  • Honest value for money

    We rely on fair prices in favor of quality. No cheap products, no artificially inflated prices, and no promises that the product cannot keep.

  • Our Aspiration

    Since 2018, we have stood for responsibility over trends, quality over quantity, and long-term thinking over rapid growth. Over one million customers have already placed their trust in us.

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Growth & Mission

  • Organic Growth

    We're growing without investors or venture capital – under our own steam and from existing resources. This gives us the freedom to improve products, implement feedback, and plan for the long term.

  • Our Mission: to become visible

    Our products, processes, and team are in place – what we're still missing is reach. Our mission is to gain visibility for quality, customer satisfaction, and honest e-commerce. Not through volume, but through performance.

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